Hire Models in Nashville
Nashville's modeling market is country music first and increasingly everything else second. Music Row, the major label HQs, and the constant flow of music videos, album art, and country-music brand work make Nashville the second-largest music industry market in the US after LA. But the city's growth over the last decade has built up an equally real corporate, healthcare, and lifestyle market: HCA Healthcare's HQ, the rapid growth of the corporate office cluster, and the Music City Center convention business all generate steady commercial work that has nothing to do with country music.
Common bookings include music video and album art work for the country music industry, brand campaigns for the country-and-Americana lifestyle market (boots, denim, hat brands all shoot here), CMA Awards and CMA Fest week activations (June, a major event-booking spike), Bonnaroo-week travel through Nashville, healthcare and clinical work tied to HCA and Vanderbilt, corporate campaigns for the office HQs, and a fast-growing fashion editorial and e-commerce scene that's emerged with the city's growth.
When casting in Nashville, country and Americana aesthetic range is genuinely valuable. The local talent pool that can authentically carry the look (denim, boots, hats, a particular kind of confident-relaxed posture) is the real distinguishing feature of this market. For corporate and healthcare work, the market behaves like any professional commercial market. The broader Nashville market has grown faster than its reputation; the talent depth is now considerably more than what out-of-market clients usually expect.
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